It’s no secret that young car buyers are some of the most important for any automaker. These young drivers are the ones who will go one to become a fan base for a maker or model, and are at the forefront of new technology and trends. So when young buyers start flocking towards a specific car, it’s worth taking note of – and it’s happening right now for the 2015 Ford Mustang! Particularly in Southern California, young car buyers are being attracted by the excitement, power, and style of the 2015 Ford Mustang, especially when paired with the remarkable EcoBoost engine.

In the first half of 2015, the new Ford Mustang once again became the best-selling sports car in the United States, and has gone on this year to become the best-selling sports car in the world. And if younger buyers are any indication, a big part of this growth is the powerful, efficient, and innovative 2.3 liter EcoBoost engine. This year, buyers ranging in age from 16 to 35 accounted for a full 47 percent of the 2015 Ford Mustang market share – a huge leap from 30 percent of the market share for 2014. And according to data from Southern California, 47 percent of 2015 Ford Mustang buyers chose the EcoBoost engine option.

The EcoBoost engine isn’t the only option available in the 2015 Ford Mustang, but it’s clear that it’s a popular one – especially amongst younger, more eco-conscious drivers. But you don’t have to be from Southern California to see the appeal of the 2015 Ford Mustang with EcoBoost engine, or find out for yourself what all the fuss is about – you can do that right here in Shelbyville. 2015 Ford Mustang models are available for a test drive here at O’Brien Ford of Shelbyville!