It’s not a stretch to say that the Ford Fiesta has been one of the most game-changing subcompact vehicles introduced in the U.S. in the past decade or two. Part of the reason is that the Fiesta had a long and successful history of sales in the world market, particularly Europe, and had remained absent from the American market during that time. But once introduced, it caught on quickly, and the new 2014 Ford Fiesta is sure to build on that popularity with a host of updates and improvements.
One of the biggest draws of a subcompact vehicle is the economy aspect, both in price and in fuel efficiency. The 2014 Ford Fiesta has this covered with a 1.0-liter EcoBoost engine that achieves one of the best fuel economy scores on the market, while still producing an amazing 120-plus horsepower. This combination of power and fuel economy is unmatched by any other car in the class—in fact, the 1.0-liter EcoBoost makes its first U.S. appearance in the 2014 Fiesta, which is why this kind of economy is only available at your Louisville Ford dealer.
The other important thing to note about the new Fiesta is that, while it’s capable of remarkable fuel efficiency, that’s only the beginning of the story. The other side of the story is the modern technology packed into the small vehicle. For starters, there is the new available SYNC with MyFord Touch system, which centralizes the technology around a 6.5-inch touchscreen display that includes voice-control for navigation, communication, and entertainment. Further is the Ford MyKey functionality, which allows parents to foster safe driving habits when their teenagers are behind the wheel of the 2014 Ford Fiesta.