Each spring, the experts at Kelley Blue Book’s KBB.com take a step back from considering individual models, and take some time to look at the big picture of the brands that manufacture them. The Kelley Blue Book Brand Image Awards are based on research from the company’s Strategic Insight team. This team tracks how brands are perceived by consumers, using data from over 12,000 shoppers utilizing KBB.com for their new vehicle research. This year, KBB.com named 13 winners in seven categories, honoring the manufacturers’ prowess in creating vehicles and brands that inspire enthusiasm in new car buyers.
The Best Overall Truck Brand in 2016 was, for the third consecutive year, Ford. Not only that, but this year marks the seventh time – out of the eight years the Brand Image Awards have been given – that Ford has been the truck brand that most excites shoppers. And with trucks like these, it’s no wonder. The 2016 Ford F-150, the best ever version of the model, leads the fleet with innovative new features and incredible power and ability. But every Ford truck is exceptional, like the best-selling heavy duty pickup truck in the country, the Ford F-Series Super Duty, which will premier an all-new version this fall.
Here at your Shelbyville Ford dealership, we’re always thrilled to see the amazing models we sell honored – even if we’re not surprised by the honor! And with three years in a row of being named the Best Overall Truck Brand, it’s an easy decision for buyers to pick a Ford truck. Frankfort, Louisville, and Lawrenceburg drivers can find the best overall truck brand, and the models that make it great, here at O’Brien Ford of Shelbyville.