Every year, Kelley Blue Book uses their expertise about buying cars and honors brands with the best image. They base their decision on “perception data” on buyers of new cars, honoring a brand that really gets the attention of buyers, and earns their enthusiasm. Brand image can be the product of many factors, including quality, communication from the automaker, and how well the brand has captured the imagination of the car buying public. This year, for the fourth year in a row, the 2017 Ford-F Series was given a Brand Image Award as the Best Overall Truck Brand.

Not only has the Ford F-Series been honored with a Brand Image Award for four years in a row, but it’s actually taken home the Best Overall Truck Brand award in eight out of the nine times it has been awarded. It’s not surprising, since every Ford truck in the series has been built with drivers in mind. You don’t become the best-selling truck in America for 40 years without building a high quality product that gives drivers what they want. And with the class-leading towing and payload abilities of the 2017 Ford F-150, the fact that each generation of the Ford F-Series has improved its capability, strength, technology features, and the street recognition that a series model always gets, it’s no wonder Kelley Blue Book has once again honored the Ford F-Series.

Given the Ford automaker’s success in creating a great, recognizable brand with the Ford F-Series, you may not need to know much more to decide it’s time to invest in an outstanding 2017 Ford F-150. Louisville, Frankfort, and Lawrenceburg drivers who do want to know a little more can visit us today to talk to an expert Ford dealer. You can find the Best Overall Truck brand and a friendly, knowledgeable staff to get you into one, here at O’Brien Ford of Shelbyville.