Last month, Ford made a big announcement in a unique way. In the first Snapchat vehicle reveal the world has ever seen, the automaker introduced the all-new Ford EcoSport. The unusual introduction was a great teaser for all the ways the Ford EcoSport will stand out from the rest of the SUV market when it arrives in early 2018. The Ford EcoSport promises a vehicle that will be versatile, fun, highly capable, and as the name implies, feature an outstanding EcoBoost engine. But, of course, most of those qualities could describe any Ford truck, car, or SUV, so what makes the EcoSport really stand out?

The Ford EcoSport will be the smallest Ford SUV, making it a great option for those who want the space efficiency and maneuverability of a small car right alongside the capability and versatility of the best Ford SUVs. But don’t let the small size fool you – the Ford EcoSport also boasts a wide array of features and technology, from the popular SYNC3 system to remote starting thanks to SYNC Connect. And the variety of available features gives drivers the chance to get exactly the car they want, whether it’s a stereo system on wheels with the B&O Play audio system and its ten speakers or the sport-tuned suspension and Intelligent 4WD of the SES trim.

As executive director of Ford U.S. Marketing, Chantel Lenard, said, “More people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff,” and it’s clear that Ford automakers were thinking of this trend when they created the all-new Ford EcoSport. The new SUV is just one more way Ford is working hard to make what car drivers need and want, from the 2017 Ford F-150 to the 2017 Ford Focus. Louisville, Lawrenceburg, and Frankfort drivers can find more examples of the Ford commitment to quality here at O’Brien Ford of Shelbyville.