There are any number of reasons to love driving, and especially to love driving a Ford SUV. Maybe you enjoy the excitement and adventure of the open road, or find the motion of the car relaxing. Maybe you’ve fallen for the comfortable interiors, family-friendly features, and advanced technology of your 2017 Ford Escape or 2017 Ford Explorer. But for one subset of drivers, there’s something else that makes for a great drive. Music fans know there’s a special kind of fun to immersing yourself in your favorite songs and artists while on the road. Ford automakers know this too, which is why they’re taking driving to the next level with their B&O PLAY sound system.

The Ford B&O PLAY system has been carefully developed by listening experts to ensure that drivers of vehicles like the 2018 Ford EcoSport or 2018 Ford Expedition have a custom-designed audio experience. That’s right, the system has been tailored for each vehicle that uses it. Utilizing data as well as feedback from real humans and audio experts, the audio tuning process ensures that drivers will get the highest quality possible for their vehicle. The 2018 Ford EcoSport and the 2018 Ford Expedition will be the first SUVs to make the B&O PLAY system available, but drivers can look forward to finding it in more Ford vehicles over the next few years. While we certainly understand wanting this technology now, with up to 1,200 listening hours devoted to working on the sound for each model, it takes time to reach perfection.

If you can’t wait to try the customized B&O PLAY audio experience for yourself, the 2018 Ford EcoSport and 2018 Ford Expedition will be arriving at our Shelbyville Ford dealership before you know it. Call or stop by today to find out more from an expert Ford dealer. Louisville drivers looking for the perfect audio experience can find it soon at O’Brien Ford of Shelbyville.